What Charlie Kirk’s Martyrdom Means For Christian Investors

Originally published on Blaze Media September 20, 2025.

‍

Years of platforming and promotion of the woke cancers of trans-ideology, critical race theory, cultural Marxism, abortion and many others through America’s largest corporations has done more damage than many realize. Cases like Bud Light and Target have illustrated the harm companies have done to themselves by embracing these ideas, but consider the damage they have done not just to their brands but on a broader scale.  

How might the world be different if instead of promoting LGBT propaganda in their storefronts and advertising, big businesses promoted traditional marriage and family values?  

What if companies ditched mandatory trainings on “gender-affirming HR policy” and instead celebrated men of integrity and women of honor uniting in holy marriages and giving birth to holy children? Lots and lots of holy children?  

What if companies redirected the millions of dollars they donate to the abortion mafia every year toward Christian adoption agencies and pro-life clinics?  

What if companies rewarded hard work and merit instead of skin color and sexual preferences?

That world is such a far cry from where we are today that it seems almost unimaginable, and underscores just how insidious the cultural impact of our corporations has been.

A single crack of an assassin’s rifle shattered any remaining illusions about the moment we are in right now in our nation. Charlie Kirk’s martyrdom was the first to be witnessed live by tens of millions of people around planet earth. The ensuing revival has been stunning and inspiring. The ghoulish celebration by those with darkened spirits has been disgusting.  

Such contrast surrounding the tragedy of Charlie’s death has put into sharp focus for me that the cultural battle we are fighting is not just right versus left, it is good versus evil. Medusa has taken off her hat and we can see the naked evil for what it is, hatred pure and simple.

I only spoke with Charlie once. I was a big fan of his work and it turns out he was also a fan of ours. As I have reflected on the truly miraculous work he accomplished to activate the youth of our country toward conservative, Christian political engagement, a feat many told him was hopeless, I am put to shame that we have not done more in our sphere of influence among Christian investors to combat the evil emanating from the stocks in our portfolios.

According to Kingdom Advisor’s 2025 Report on the Christian Financial Industry, Christian church members in the United States own $22.4 trillion of investment assets, that’s roughly 49.7% of all investments in this country. That means 49.7% of all the votes for Board members who appoint CEO’s, set major corporate policy and direct the corporation’s engagement on cultural issues. If Christians have that sort of influence, why do the board rooms of corporate America so often resound with anti-Christian sentiment?  

It pains me to say that the reason is because these assets have in large measure been handed over to secular corporations, mutual fund companies and financial advisory firms to do with them what they will. We as Christians, and conservatives more broadly, have given our power, influence, wealth and shareholder votes to the enemies of our way of life. This must change.  

The leftist ideology spewed by many corporate institutions and which animates the murderous hatred of Charlie Kirk is not simply a political viewpoint, it is an evil. Like all lies, it cannot stand before the truth. And like all darkness, it cannot stand against the light. But it howls and gnashes its teeth all the same.  

Will we stand idly by as the demons run wild with our money? Or will we take back our wealth, influence and shareholder votes from the big Wall Street firms and make sure our dollars are advocating for biblical values? Together we can speak $22.4 trillion of biblical truth to corporate power, and there is no telling what God will do with that.